Measurable, Accelerated and Real Results
The India Pen Show
Project Type
Tickets
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The Challenge
To generate high quality users across the country who will buy the tickets & also visit one of a kind premium show named, "The India Pen Show" which happened in Mumbai, India.
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The Strategy
A complete mapping of the target audience was carried out across Facebook, Instagram, Google and LinkedIn. The campaign focused on generating high-quality users and increasing the ratio of those users turning into live event. We employed a mix of video for brand-awareness and city-based ticket selling campaigns.
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Results
Total Leads: Close to 2500 in 2019 and 4500 in 2020 across India by digital campaigns
Projected CPC: Rs. 450, Achieved CPC: Rs.108
Prospect Ratio of quality Leads >20%
Saved 25% of the complete media budget which was used across other programs
The show also got featured in various media outlets such as Bombay Times, Mid-Day and Radio Mirchi
Vazir Fountain Pens
Project Type
E-Commerce
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The Challenge
Growing online sales for a minimalistic Luxury Writing Instruments brand based out of India.
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The Strategy
With an aim to increase the customer base by 3x in 12 months, a mix of conversions, retargeting and branding campaigns were run across Facebook, Instagram, Google and Pinterest. The focus was to create ads on low ticket & high ticket size items. Also, we identified the different target audiences based on location & interests through competitor benchmarking.
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Results
Increase in total revenue by 2.5x in 12 months
Decrease in CAC from 1500 to 700 within 12 months
Average Monthly ROAS: 3x
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Anayah Jewellery Ltd.
Project Type
E-Commerce
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The Challenge
Growing online sales for a Luxury Jewellery brand based out of United Kingdom.
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The Strategy
Anayah Jewellery required us to devise a strategy to grow the customer base & the top line. A mix of Traffic, Conversion, Retargeting, Instagram Stories and Brand Awareness campaigns were carried out across Facebook and Instagram. We identified different audience persona’s based on women's beauty, purchase behaviour & age which led to maximizing sales through Instagram stories.
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Results
3x growth in customer base within 12 months
Increase in total revenue by 2.5x across the website
Achieved the lowest CAC in retargeting, add to cart & abandoned checkout users
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Pizuna Linens
Project Type
E-Commerce
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The Challenge
Increase sales across Amazon and Website for a Indian bedding and home decor brand.
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The Strategy
Pizuna’s bedding products aim to put sleep at the heart of every bedding regime. Taking this thought further, we directed our overall digital communication to the same theme. We understood the target segments through cities & increased revenue by focusing on particular regions in India, United States & United Kingdom. We also did Influencer Marketing activity for the brand by collaborating with various influencers in the home decor segment.
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Results
Growth in customer base by 4x across the website in the span of six months by identifying new target segments
Growth in Amazon sale of more than 100% through sponsored products ad campaigns
Average ACOS for Amazon achieved at 24%
Time-sensitive discount campaigns which led to an increase in the user base by 20%
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